The Ultimate Lead Capture Playbook for Trade Shows & Events
The Ultimate Lead Capture Playbook for Trade Shows & Events
Event technology and lead capture built for modern GTM teams
Power your in-person events, trade shows, and conferences with seamless check-in, advanced lead capture, AI enrichment, and onsite tools that keep everything moving and measurable. From the show floor to the sales pipeline — Leadature transforms every interaction into enriched, scored, CRM-ready pipeline.
Trusted by marketing teams at the world’s leading brands
Smarter, AI-Driven Lead Capture
Scan badges, qualify leads, enrich profiles, and sync everything instantly to your CRM. No fishbowls. No cleanup. Just enriched, structured, high-intent leads your sales team can use immediately.
1. Capture & Scan
Scan badges, snap business cards, or use custom forms — on or offline — using your own device.
2. AI Enrich & Qualify
Leadature’s AI turns each scan into a complete profile: verified job title & role, company insights, work email, AI-generated notes, intent signals & scoring, automatic tags & follow-up recommendations.
3. Activate & Sync
Send enriched, validated, presentation-ready data directly into your CRM, MAP, or export to Excel.
From handshake → enriched profile → CRM in seconds.
Event Technology That Delivers
Badge printing
Print badges on demand with pre-reg, walk-up, or group check-in options. Fast, reliable, and fully brandable.
RFID Tracking
See how attendees move, where they dwell, and which activations drive the most engagement — all passively, no manual scans.
Session Scanning
Track session attendance, CE credits, access control, and engagement data automatically.
Exhibitor Lead Capture
Equip exhibitors with easy, branded lead capture backed by real-time tracking, AI enrichment, and post-show reporting.
Digital Signage
Keep your event dynamic with signage that updates agendas, room changes, or sponsor messages in real time.
Power your event with tools that simplify check-in, elevate attendee engagement, and keep every moment running smoothly.
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AI Event Dashboards & Intelligence
Get out of spreadsheet hell. Leadature delivers clean, real-time dashboards plus AI narrative insights that explain what happened, why it happened, and what to do next. You get:
Lead counts & quality metrics
Session + traffic analytics
AI summaries & follow-up priorities
Pipeline predictions
Benchmarks vs previous events
No manual reporting. No guessing. Just answers.
Strategic Data Planning
Need more than just tools? Our team helps you design an end-to-end data strategy that aligns with your event goals, tech stack, and reporting workflows. Smart, scalable, and built for modern GTM requirements.
The Event Team That Event People Love
From 10x10 booths to global conferences, Leadature powers lead capture, event technology, event data, and results you can prove — whether you’re a one-person show or a global agency running dozens of events.
Frequently Asked Questions
Do you charge by the number of leads we capture?
Nope. We don’t believe in nickel-and-diming. Nearly everything in Leadature is limitless, including events, number of leads, custom forms, uploaded collateral, and data reports.
Can you provide gear and equipment for our event?
Yes. We offer rentals for devices, badge printers, and even full internet kits. You focus on the event, we’ll handle the hardware.
Does the app work offline?
Absolutely. Leadature works seamlessly both online and offline. Whether you’re in a packed convention center or a remote venue, your data is always safe.
Can you scan any type of badge or registration vendor?
We support over 50 different badge types and registration platforms, including the most popular API integrations. If it scans, we’re ready.
Do you offer single-event pricing or ongoing subscriptions?
We do both. Pay for a one-time event, or a yearly subscription based on what fits your program best.
What kind of training and onboarding do you offer?
We offer everything from self-guided setup to full white-glove service. You pick the level of support that works for your team.
Do you offer onsite support at events?
Yes. We can send a Leadature pro to your event for on-the-ground support when you need it most.
